Working on the U.S. launch of Wanted Girl gave me the opportunity to create across multiple touch points for a globally recognized fragrance brand. From retail displays to immersive experiences at Beautycon LA and NYC, the goal was to bring the bold, feminine energy of Wanted Girl to life at every scale.

Inspired by the duality of strength and seduction, I designed visual elements that maintained brand consistency across POS, PR activations, and in-store visual weeks at major retailers.

This project challenged me to think not just in terms of visual appeal, but experience how a brand makes someone feel when they interact with it, even for a few seconds.