Mugler Fragrance was a dream brand. Fearless, expressive, and constantly pushing boundaries. As an in-house designer, I collaborated across merchandising, marketing, education, and creative to bring the brand’s otherworldly vision to life here in the US at various touchpoints.

From designing packaging and printed collateral to concepting event experiences for Beautycon LA and NYC, I helped create bold visuals that matched Mugler’s trailblazing spirit. I also supported in-store events and training tools from shelf to scent discovery.

Mugler challenged me to design beyond the expected. Working on this brand, I grew most as a creative, stepping into ownership of ideas, leading cross-functional design efforts, and learning how to balance daring aesthetics with strategic goals.